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|a Bruner, Gordon C.,
|d 1954-
|e author.
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1 |
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|a Marketing scales handbook :
|b multi-item measures for consumer insight research.
|n Volume 8 /
|c Gordon C. Bruner II.
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| 264 |
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1 |
|a Forth Worth, Texas, USA :
|b GCBII Productions, LLC,
|c [2015]
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| 264 |
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|c r015
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
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|a Includes bibliographical references.
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| 650 |
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0 |
|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
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| 650 |
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|a Scaling (Social sciences)
|v Handbooks, manuals, etc.
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| 856 |
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|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=961542&authtype=ip,shib&custid=s1165276
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|a 2015-07-14
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|a Created by fiwi, 14/07/2015. Updated by fiwi, 14/07/2015.
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