Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 / Gordon C. Bruner II.
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Published: |
Forth Worth, Texas, USA :
GCBII Productions, LLC,
[2015]
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Online Access: | |
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Format: | Electronic eBook |
Physical Description: | 1 online resource. |
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Notes: | Bib#: 2112261 |
Bibliography: | Includes bibliographical references. |
Language: | English |
ISBN: | 9780692395837 0692395830 |
Bib#: | 2112261 |