Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 / Gordon C. Bruner II.

Saved in:
Bibliographic Details
Published: Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Online Access:
Main Author:
Subjects:
Format: Electronic eBook
Detail
Physical Description:1 online resource.
Notes:Bib#: 2112261
Bibliography:Includes bibliographical references.
Language:English
ISBN:9780692395837
0692395830
Bib#:2112261