Marketing scales handbook [electronic resource] : multi-item measures for consumer insight research. Volume 7 / Gordon C. Bruner II.

Gorde:
Xehetasun bibliografikoak
Argitaratua: Fort Worth, Texas : GCBII Productions, c2013.
Sarrera elektronikoa:
Egile nagusia:
Bruner, Gordon C., 1954-
Gaiak:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Formatua: Baliabide elektronikoa eBook
Marketing scales handbook multi-item measures for consumer insight research.

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