Marketing scales handbook [electronic resource] : multi-item measures for consumer insight research. Volume 7 / Gordon C. Bruner II.

Guardado en:
Detalles Bibliográficos
Publicado: Fort Worth, Texas : GCBII Productions, c2013.
Acceso en línea:
Autor principal:
Bruner, Gordon C., 1954-
Materias:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Formato: Electrónico eBook
Marketing scales handbook multi-item measures for consumer insight research.

Internet

Connect to electronic resource

Ejemplares similares