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|a 9780615846064 (electronic bk.)
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|a 0615846068 (electronic bk.)
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|a 9781299754898 (electronic bk.)
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|a 1299754899 (electronic bk.)
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|a 658.83
|2 23
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1 |
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|a Bruner, Gordon C.,
|d 1954-
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245 |
1 |
0 |
|a Marketing scales handbook
|h [electronic resource] :
|b multi-item measures for consumer insight research.
|n Volume 7 /
|c Gordon C. Bruner II.
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260 |
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|a Fort Worth, Texas :
|b GCBII Productions,
|c c2013.
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300 |
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|a 1 online resource (xvi, 406 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
|b cr
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|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
|
650 |
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|a Scaling (Social sciences)
|v Handbooks, manuals, etc.
|
856 |
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|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=756267&authtype=ip,shib&custid=s1165276
|y Connect to electronic resource
|t 0
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|a 14072015
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|b DO NOT SET
|c Automatic
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|a 2015-07-14
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|a Created by fiwi, 14/07/2015. Updated by fiwi, 14/07/2015.
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