Marketing scales handbook [electronic resource] : multi-item measures for consumer insight research. Volume 7 / Gordon C. Bruner II.
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Published: |
Fort Worth, Texas :
GCBII Productions,
c2013.
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Format: | Electronic eBook |
Physical Description: | 1 online resource (xvi, 406 pages) |
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Notes: | Bib#: 2112260 |
Language: | English |
ISBN: | 9780615846064 (electronic bk.) 0615846068 (electronic bk.) 9781299754898 (electronic bk.) 1299754899 (electronic bk.) |
Bib#: | 2112260 |