Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II.

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Bibliographic Details
Edition:(Library version)
Published: Fort Worth, Texas : GCBII Productions [2012]
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Main Author:
Bruner, Gordon C., 1954-
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Electronic eBook
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research.

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