Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II.

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Bibliographic Details
Edition:(Library version)
Published: Fort Worth, Texas : GCBII Productions [2012]
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Format: Electronic eBook

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100 1 |a Bruner, Gordon C.,  |d 1954- 
245 1 0 |a Marketing scales handbook :  |b a compilation of multi-item measures for consumer behavior & advertising research.  |n Volume 6 /  |c Gordon C. Bruner II. 
250 |a (Library version) 
264 1 |a Fort Worth, Texas :  |b GCBII Productions  |c [2012] 
300 |a 1 online resource (xxiv, 729 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
650 0 |a Marketing research  |x Statistical methods  |v Handbooks, manuals, etc. 
650 0 |a Scaling (Social sciences)  |v Handbooks, manuals, etc. 
856 4 0 |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949&authtype=ip,shib&custid=s1165276  |y Connect to electronic resource  |t 0 
942 |a 14072015 
945 |b DO NOT SET  |c Automatic 
991 |a 2015-07-14 
992 |a Created by fiwi, 14/07/2015. Updated by fiwi, 14/07/2015. 
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