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00000nam a2200000Ii 4500 |
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2112259 |
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20150714100800.0 |
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120618s2012 txu of 000 0 eng d |
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|3 Bib#:
|a 2112259
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|a 9780615630687
|q electronic book
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|a 0615630685
|q electronic book
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|a HF 5415.3
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|a 658.8/3028
|2 23
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100 |
1 |
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|a Bruner, Gordon C.,
|d 1954-
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245 |
1 |
0 |
|a Marketing scales handbook :
|b a compilation of multi-item measures for consumer behavior & advertising research.
|n Volume 6 /
|c Gordon C. Bruner II.
|
250 |
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|a (Library version)
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264 |
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1 |
|a Fort Worth, Texas :
|b GCBII Productions
|c [2012]
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300 |
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|a 1 online resource (xxiv, 729 pages)
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336 |
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|a text
|b txt
|2 rdacontent
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337 |
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|a computer
|b c
|2 rdamedia
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338 |
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|a online resource
|b cr
|2 rdacarrier
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504 |
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|a Includes bibliographical references.
|
650 |
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0 |
|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
|
650 |
|
0 |
|a Scaling (Social sciences)
|v Handbooks, manuals, etc.
|
856 |
4 |
0 |
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949&authtype=ip,shib&custid=s1165276
|y Connect to electronic resource
|t 0
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942 |
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|a 14072015
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945 |
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|b DO NOT SET
|c Automatic
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991 |
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|a 2015-07-14
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|a Created by fiwi, 14/07/2015. Updated by fiwi, 14/07/2015.
|
999 |
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