Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II.
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Edition: | (Library version) |
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Published: |
Fort Worth, Texas :
GCBII Productions
[2012]
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Online Access: | |
Main Author: | |
Subjects: | |
Format: | Electronic eBook |
Physical Description: | 1 online resource (xxiv, 729 pages) |
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Notes: | Bib#: 2112259 |
Bibliography: | Includes bibliographical references. |
Language: | English |
ISBN: | 9780615630687 0615630685 |
Bib#: | 2112259 |