|
|
|
|
| LEADER |
00000cam a2200000Ma 4500 |
| 001 |
2052202 |
| 005 |
20141204100000.0 |
| 008 |
140509s2014 caua b 001 0 eng d |
| 020 |
|
|
|a 9780857027863 (hbk.)
|
| 020 |
|
|
|a 0857027867 (hbk.)
|
| 020 |
|
|
|a 0857027875 (pbk.)
|
| 020 |
|
|
|a 9780857027870 (pbk.)
|
| 020 |
|
|
|z 9781473908345 (PDF ebook)
|
| 024 |
|
|
|a 11609386
|
| 035 |
|
|
|a ocn888462871
|
| 035 |
|
|
|a (OCoLC)888462871
|
| 040 |
|
|
|a UKMGB
|b eng
|e rda
|c UKMGB
|d CDX
|d YDXCP
|
| 050 |
|
4 |
|a HF5415.123
|b .C67 2014
|
| 082 |
0 |
4 |
|a 658.802
|2 23
|
| 097 |
|
|
|3 Bib#:
|a 2052202
|
| 100 |
1 |
|
|a Copley, Paul,
|d 1952-
|e author.
|
| 245 |
1 |
0 |
|a Marketing communications management :
|b analysis, planning, implementation /
|c Paul Copley.
|
| 250 |
|
|
|a 2nd edition.
|
| 264 |
|
1 |
|a Los Angeles :
|b SAGE,
|c 2014.
|
| 300 |
|
|
|a xv, 464 pages :
|b illustrations ;
|c 28 cm
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 530 |
|
|
|a Also issued online.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 776 |
0 |
8 |
|i ebook version
|z 9781473908345
|
| 991 |
|
|
|a 2014-11-10
|
| 992 |
|
|
|a Created by sico, 10/11/2014. Updated by mayo, 04/12/2014.
|
| 999 |
f |
f |
|i 5d00214f-52f5-59c5-bf1a-259a931db8ea
|s a2e9f6e7-0067-5092-9772-e3949d8f8fe1
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5415.123 .C67 2014
|h Library of Congress classification
|i Book
|m AU15449521B
|
