Marketing communications management : analysis, planning, implementation / Paul Copley.

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Bibliographic Details
Edition:2nd edition.
Published: Los Angeles : SAGE, 2014.
Main Author:
Subjects:
Format: Book
Detail
Physical Description:xv, 464 pages : illustrations ; 28 cm
Also issued online.
Other format:ebook version 9781473908345
Notes:Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.
Bib#: 2052202
Bibliography:Includes bibliographical references and index.
Language:English
ISBN:9780857027863 (hbk.)
0857027867 (hbk.)
0857027875 (pbk.)
9780857027870 (pbk.)
Bib#:2052202