Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Guardat en:
| Edició: | Seventh edition. |
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| Autor principal: | |
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| Col·lecció: | Cengage series in mass communication and journalism.
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| Matèries: | |
| Format: | Llibre |
Taula de continguts:
- Understanding and evaluating mass communication theory
- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories
- Normative theories of mass communication
- The media-effects trend
- The emergence of the critical cultural trend in North America
- Theories of media and human development : children and adolescents
- Audience theories : uses and reception
- Theories of media cognition and information processing
- Theories of the effect of media on society
- Media and culture theories : meaning-making in the social world
- The future of media theory and research.
