Communicating about health : current issues and perspectives / Athena du Pré.

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Bibliographic Details
Edition:4th ed.
Published: New York : Oxford University Press, c2014.
Main Author:
Format: Book
Table of Contents:
  • History and current issues
  • Patient-caregiver communication
  • Patient perspectives
  • Caregiver perspective
  • Diversity in health care
  • Cultural conceptions of health and illness
  • Social support, family caregiving, and end of life
  • Ehealth, mhealth, and telemedicine
  • Health care administration, human resources, marketing, and PR
  • Health images in the media
  • Public health crises and health care reform
  • Planning health promotion campaigns
  • Designing and implementing health campaigns.