Communicating about health : current issues and perspectives / Athena du Pré.

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Bibliographic Details
Edition:	4th ed.
Published:	New York : Oxford University Press, c2014.
Main Author:	DuPré, Athena
Subjects:	Communication in medicine. Medical personnel and patient. Health education. Health promotion.
Format:	Book

Communicating about health : current issues and perspectives /

Table of Contents:

History and current issues
Patient-caregiver communication
Patient perspectives
Caregiver perspective
Diversity in health care
Cultural conceptions of health and illness
Social support, family caregiving, and end of life
Ehealth, mhealth, and telemedicine
Health care administration, human resources, marketing, and PR
Health images in the media
Public health crises and health care reform
Planning health promotion campaigns
Designing and implementing health campaigns.