The public relations handbook [electronic resource] / edited by Alison Theaker.
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| Edition: | 4th ed. |
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| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2012.
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| Online Access: | |
| Other Authors: | |
| Series: | Media practice
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| Subjects: | |
| Format: | Electronic eBook |
| Summary: | The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. |
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| Physical Description: | 1 online resource (xvi, 487 p.) : ill. |
| Other format: | Print version: Public relations handbook. 4th ed. 9780415598132 |
| Notes: | Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008. Bib#: 2007000 |
| Bibliography: | Includes bibliographical references and index. |
| Series: | Media practice
|
| Language: | English |
| ISBN: | 9780203804827 (electronic bk.) 0203804821 (electronic bk.) 9781136643750 (electronic bk.) 1136643753 (electronic bk.) |
| Bib#: | 2007000 |
