Branding the nation : the global business of national identity / Melissa Aronczyk.

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Bibliographic Details
Published:	Oxford ; New York : Oxford University Press, [2013]
Main Author:	Aronczyk, Melissa
Subjects:	Branding (Marketing) International relations. Mass media and international relations. National characteristics > Political aspects.
Format:	Book

Branding the nation : the global business of national identity /

Table of Contents:

List of illustrations
Acknowledgements
Introduction: there must certainly be some such place
Nation and brand : keywords for the twenty-first century
The new and improved nation : how culture became competitive
Living the brand : the identity strategies of nation branding consultants
Creative tension, normal nation : branding national identity in Poland
From bland to brand : transforming Canadian culture
Trading spaces : the world tour
Conclusion: variable utopias
List of references
Notes
Index.