Branding the nation : the global business of national identity / Melissa Aronczyk.

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Bibliographic Details
Published: Oxford ; New York : Oxford University Press, [2013]
Main Author:
Format: Book
Table of Contents:
  • List of illustrations
  • Acknowledgements
  • Introduction: there must certainly be some such place
  • Nation and brand : keywords for the twenty-first century
  • The new and improved nation : how culture became competitive
  • Living the brand : the identity strategies of nation branding consultants
  • Creative tension, normal nation : branding national identity in Poland
  • From bland to brand : transforming Canadian culture
  • Trading spaces : the world tour
  • Conclusion: variable utopias
  • List of references
  • Notes
  • Index.