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2006892 |
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20140625180000.0 |
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130220s2013 enka b 001 0 eng |
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|a 2013004224
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|a 9780199752164 (hardcover : alk. paper)
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|a 0199752168 (hardcover : alk. paper)
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|a 9780199752171 (pbk. : alk. paper)
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|a 0199752176 (pbk. : alk. paper)
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| 035 |
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|a (OCoLC)ocn828193672
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|a (OCoLC)828193672
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| 040 |
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|a DLC
|b eng
|e rda
|c DLC
|d YDX
|d OCLCO
|d BTCTA
|d YDXCP
|d UKMGB
|d CDX
|d BDX
|d COO
|d IQU
|d OCLCF
|d ERASA
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|a pcc
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|a HF5415.1255
|b .A76 2013
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0 |
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|a 352.7
|2 23
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| 097 |
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|3 Bib#:
|a 2006892
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| 100 |
1 |
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|a Aronczyk, Melissa.
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| 245 |
1 |
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|a Branding the nation :
|b the global business of national identity /
|c Melissa Aronczyk.
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| 264 |
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1 |
|a Oxford ;
|a New York :
|b Oxford University Press,
|c [2013]
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| 264 |
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|c �2013
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| 300 |
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|a xiii, 226 pages :
|b illustrations ;
|c 24 cm
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 177-217) and index.
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| 505 |
0 |
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|a List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a International relations.
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| 650 |
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|a Mass media and international relations.
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| 650 |
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|a National characteristics
|x Political aspects.
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| 991 |
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|a 2014-05-28
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| 992 |
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|a Created by fiwi, 28/05/2014. Updated by glwo, 25/06/2014.
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| 999 |
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|i 371c2ef7-cab2-57ed-8436-0259ea218552
|s 223905a6-2eb5-5072-a5da-5c6c616d27ec
|t 0
|
| 952 |
f |
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|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5415.1255 .A76 2013
|h Library of Congress classification
|i Book
|m AU19478186B
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