Branding the nation : the global business of national identity / Melissa Aronczyk.

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Bibliographic Details
Published: Oxford ; New York : Oxford University Press, [2013]
Main Author:
Aronczyk, Melissa
Subjects:
Branding (Marketing)
International relations.
Mass media and international relations.
National characteristics > Political aspects.
Format: Book
Branding the nation : the global business of national identity /
Detail
Physical Description:xiii, 226 pages : illustrations ; 24 cm
Notes:Bib#: 2006892
Bibliography:Includes bibliographical references (pages 177-217) and index.
Language:English
ISBN:9780199752164 (hardcover : alk. paper)
0199752168 (hardcover : alk. paper)
9780199752171 (pbk. : alk. paper)
0199752176 (pbk. : alk. paper)
Bib#:2006892

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