Brand new : the shape of brands to come / Wally Olins.

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Bibliographic Details
Published: New York : Thames & Hudson, 2014.
Main Author:
Olins, Wally
Subjects:
Branding (Marketing)
Corporate image.
Format: Book
Brand new : the shape of brands to come /
Table of Contents:
  • The new authenticity
  • Corporate confusion
  • Dealing with the new zeitgeist
  • What does the corporation stand for?
  • Big brand takes over (or doesn't)
  • New brands from everywhere
  • National prosperity and nation branding
  • Branding the place.

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