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| LEADER |
00000cam a2200000Ia 4500 |
| 001 |
1959466 |
| 005 |
20131121103900.0 |
| 008 |
090910s2014 maua b 001 0 eng d |
| 020 |
|
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|a 9781133307334 (pbk.)
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| 020 |
|
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|a 1133307337 (pbk.)
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| 035 |
|
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|a (OCoLC)ocn823043887
|
| 035 |
|
|
|a (OCoLC)823043887
|z (OCoLC)800033262
|
| 035 |
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|a (OCoLC)823043887
|
| 040 |
|
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|a MNU
|c MNU
|d OCLCO
|d BTCTA
|d YDXCP
|d BWX
|d XII
|
| 050 |
1 |
4 |
|a P91.3
|b .W47 2014
|
| 097 |
|
|
|3 Bib#:
|a 1959466
|
| 100 |
1 |
|
|a Wimmer, Roger D.
|
| 245 |
1 |
0 |
|a Mass media research :
|b an introduction /
|c Roger D. Wimmer, Joseph R. Dominick.
|
| 250 |
|
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|a 10th ed.
|
| 260 |
|
|
|a Boston, Mass. :
|b Wadsworth, Cengage Learning,
|c c2014.
|
| 300 |
|
|
|a xiii, 481 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
|
|a Wadsworth series in mass communication and journalism
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 505 |
0 |
|
|a Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research -- Research in the electronic media -- Research in advertising -- Research in public relations.
|
| 650 |
|
0 |
|a Mass media
|x Research.
|
| 700 |
1 |
|
|a Dominick, Joseph R.
|
| 830 |
|
0 |
|a Wadsworth series in mass communication and journalism
|
| 991 |
|
|
|a 2013-10-21
|
| 992 |
|
|
|a Created by sico, 21/10/2013. Updated by glwo, 21/11/2013.
|
| 999 |
f |
f |
|i a4c7afae-fb91-5e82-8bcf-a90e1aeae854
|s 0e93b834-7b67-5f78-99c8-772e788f6112
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 6
|t 0
|e P 91.3 .W47 2014
|h Library of Congress classification
|i Book
|m AU19464150B
|
