New venture creation : entrepreneurship for the 21st century / Stephen Spinelli, Jr., Robert J. Adams, Jr.
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Edition: | 9th ed. |
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Published: |
New York :
McGraw-Hill/Irwin,
2012.
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Main Author: | |
Other Authors: | |
Subjects: | |
Format: | Book |
Summary: | New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way -- through text, case studies, and hands-on exercises -- to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences. |
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Physical Description: | xx, 588 p. : ill. ; 28 cm. |
Notes: | Bib#: 1956104 |
Bibliography: | Includes bibliographical references and index. |
Language: | English |
ISBN: | 9780078029103 0078029104 |
Bib#: | 1956104 |