New venture creation : entrepreneurship for the 21st century / Stephen Spinelli, Jr., Robert J. Adams, Jr.

Saved in:
Bibliographic Details
Edition:9th ed.
Published: New York : McGraw-Hill/Irwin, 2012.
Main Author:
Other Authors:
Format: Book
Summary:New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way -- through text, case studies, and hands-on exercises -- to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.
Physical Description:xx, 588 p. : ill. ; 28 cm.
Notes:Bib#: 1956104
Bibliography:Includes bibliographical references and index.