Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.

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Published: New York : Routledge, 2013.
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Format: Book

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100 1 |a Banasiewicz, Andrew D. 
245 1 0 |a Marketing database analytics :  |b transforming data for competitive advantage /  |c Andrew D. Banasiewicz. 
260 |a New York :  |b Routledge,  |c 2013. 
300 |a xix, 376 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references (p. [370]-371) and index. 
650 0 |a Marketing  |v Databases. 
650 0 |a Marketing  |x Data processing. 
650 0 |a Database management. 
991 |a 2013-07-30 
992 |a Created by sico, 30/07/2013. Updated by gewh, 06/03/2015. 
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952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HF 5415.125 .B347 2013  |h Library of Congress classification  |i Book  |m AU19498748B