Global strategy / Mike W. Peng.
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| Edition: | 3rd ed. |
|---|---|
| Published: |
Mason, Ohio :
South-Western,
c2014.
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| Main Author: | |
| Subjects: | |
| Format: | Book |
Table of Contents:
- Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe
- 2. Managing Industry Competition
- 3. Leveraging Resources and Capabilities
- 4. Emphasizing Institutions, Cultures, and Ethics
- Part II: BUSINESS-LEVEL STRATEGIES. 5.Growing and Internationalizing the Entrepreneurial Firm
- 6. Entering Foreign Markets
- 7. Making Strategic Alliances and Networks Work
- 8. Managing Global Competitive Dynamics
- Part III: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring and Restructuring
- 10. Strategizing, Structuring and Learning Around the World
- 11. Governing the Corporation Around the World
- 12. Strategizing With Corporate Social Responsibility
- Integrative Cases.
