Competitive strategies : managing the present and planning the future / Enrico Valdani and Alessandro Arbore.
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| Published: |
Basingstoke :
Palgrave Macmillan,
2013.
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| Other Authors: | |
| Series: | Bocconi on management series
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| Format: | Book |
| Summary: | This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive ""seasons."" The authors call them the games of movement, imitation, and position. |
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| Physical Description: | xvi., 272 p. : ill. ; 23 cm. |
| Notes: | Bib#: 1859321 |
| Series: | Bocconi on management series
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| Language: | English |
| ISBN: | 9780230301641 (hbk.) 0230301649 (hbk.) |
| Bib#: | 1859321 |
