Rhetoric online : the politics of new media / Barbara Warnick & David S. Heineman.

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Bibliographic Details
Edition:2nd ed.
Published: New York : Peter Lang, c2012.
Main Author:
Other Authors:
Series:Frontiers in political communication ; v. 22.
Subjects:
Format: Book

MARC

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050 0 0 |a P301.5.P67  |b W37 2012 
082 0 0 |a 302.23/10973  |2 23 
100 1 |a Warnick, Barbara,  |d 1946- 
245 1 0 |a Rhetoric online :  |b the politics of new media /  |c Barbara Warnick & David S. Heineman. 
250 |a 2nd ed. 
260 |a New York :  |b Peter Lang,  |c c2012. 
300 |a x, 170 p. ;  |c 23 cm. 
490 1 |a Frontiers in political communication ;  |v v. 22 
504 |a Includes bibliographical references and index. 
505 0 |a The Internet and the public sphere -- Critiquing new media discourse -- -- interactivity: its nature and functions in online communication -- Circulation and rhetorical uptake: viral video and Internet memes -- Intertextuality and web-based public discourse -- Rhetorically constituting identity through social media -- Anti-institutional politics online: activism, hacktivism, and digital confrontation -- Conclusion. 
520 |a The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online. 
650 0 |a Rhetoric  |x Political aspects  |z United States. 
650 0 |a Internet  |x Political aspects  |z United States. 
650 0 |a Persuasion (Rhetoric) 
650 0 |a Intertextuality. 
700 1 |a Heineman, David,  |d 1979- 
830 0 |a Frontiers in political communication ;  |v v. 22. 
991 |a 2012-09-24 
992 |a Created by julew, 24/09/2012. Updated by , . 
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952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 6  |t 0  |e P 301.5 .P67 .W37 2012  |h Library of Congress classification  |i Book  |m AU19468040B