Export marketing strategy [electronic resource] : tactics and skills that work / Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil.

Saved in:

Bibliographic Details
Edition:	1st ed.
Published:	New York, N.Y. : Business Expert Press, 2009.
Online Access:	Connect to electronic resource
Main Author:	Zou, Shaoming
Other Authors:	Kim, Daekwan Cavusgil, S. Tamer
Series:	International business collection.
Subjects:	Export marketing.
Format:	Electronic eBook

Export marketing strategy tactics and skills that work /

Table of Contents:

Chapter 1. Introduction, export marketing strategy
Chapter 2. Assessing company readiness to export
Chapter 3. Researching and selecting export markets
Chapter 4. Exploring international entry modes
Chapter 5. Partnering strategies
Chapter 6. Developing an export marketing plan
Chapter 7. Working with facilitating and support firms
Chapter 8. Budgeting for exporting
Chapter 9. Analyzing the legal environment of exporting
Chapter 10. Managing logistics and supply chain in exporting
Chapter 11. Understanding foreign cultures
Chapter 12. Product adaptation
Chapter 13. Advertising and promotion in export
Chapter 14. Export costing
Chapter 15. Pricing for export markets
Chapter 16. Financial aspects and payments in exporting
Chapter 17. Managing export operations.