Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.

Míreanna comhchosúla

• Services marketing : people, technology, strategy /
  de réir: Lovelock, Christopher H.
  Foilsithe / Cruthaithe: (2011)
• Services marketing : integrating customer focus across the firm /
  de réir: Zeithaml, Valarie A.
  Foilsithe / Cruthaithe: (2018)
• Services marketing : integrating customer focus across the firm /
  de réir: Zeithaml, Valarie A.
  Foilsithe / Cruthaithe: (2018)
• Services marketing : integrating customer focus across the firm /
  de réir: Zeithaml, Valarie A.
  Foilsithe / Cruthaithe: (2013)
• Handbook of services marketing & management /
  Foilsithe / Cruthaithe: (2000)