Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.

Guardat en:
Dades bibliogràfiques
Edició:5th ed.
Publicat: Frenchs Forest, N.S.W. : Pearson Australia, 2011.
Autor principal:
Lovelock, Christopher H.
Altres autors:
Patterson, Paul
Wirtz, Jochen
Matèries:
Service industries > Pacific Area > Marketing.
Service industries > Australia > Marketing.
Customer services > Pacific Area > Marketing.
Customer services > Australia > Marketing.
Format: Llibre
Services marketing : an Asia-Pacific and Australian perspective /
Descripció
Descripció física:xx, 564 p. : ills. ; 26 cm.
Notes:Previous ed.: Pearson Education Australia, 2007.
Includes index.
Bib#: 1746814
Bibliografia:Bibliography.
Idioma:English
ISBN:9781442517011 (pbk)
1442517018 (pbk)
Bib#:1746814

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