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00000cam a2200000 a 4500 |
| 001 |
1734164 |
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20111129140700.0 |
| 008 |
110506s2012 nyua b 001 0 eng |
| 097 |
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|3 Bib#:
|a 1734164
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| 010 |
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|a 2011018027
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| 020 |
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|a 9780071768290 (alk. paper)
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| 020 |
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|a 0071768297 (alk. paper)
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| 035 |
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|a 13852037
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| 035 |
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|a (OCoLC)692290336
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| 035 |
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|a (OCoLC)ocn692290336
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| 035 |
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|a ocn692290336
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| 040 |
|
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|a DLC
|c DLC
|d YDX
|d BTCTA
|d YDXCP
|d VP@
|d BWX
|d OCoLC
|
| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a HF5415.1265
|b .S66 2012
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| 082 |
0 |
0 |
|a 658.8/72
|2 23
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| 100 |
1 |
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|a Sponder, Marshall.
|
| 245 |
1 |
0 |
|a Social media analytics :
|b effective tools for building, intrepreting, and using metrics /
|c Marshall Sponder.
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| 260 |
|
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|a New York :
|b McGraw-Hill,
|c c2012.
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| 300 |
|
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|a xiv, 316 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics and monitoring.
|
| 650 |
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0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Social media.
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| 650 |
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0 |
|a Marketing research.
|
| 650 |
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0 |
|a Consumer profiling.
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| 991 |
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|a 2011-11-29
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| 992 |
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|a Created by nimo, 29/11/2011. Updated by nimo, 29/11/2011.
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| 999 |
f |
f |
|i e3c3debc-4db3-5f8d-afdf-4c0a3ae420db
|s 7de55969-1519-5397-a2f1-2c38f694f7c7
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5415.1265 .S763 2012
|h Library of Congress classification
|i Book
|m AU19568657B
|
