Russian mass media and changing values [electronic resource] / edited by Arja Rosenholm, Kaarle Nordenstreng and Elena Trubina.

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Bibliographic Details
Published: London ; New York : Routledge, 2010.
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Series:BASEES/Routledge series on Russian and East European studies (Online) ; 24.
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Format: Electronic eBook
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Summary:This book provides a multi-faceted picture of the many complex processes taking place in the field of contemporary Russian media and popular culture. Russian social and cultural life today is strongly individualised and consumers are offered innumerable alternatives; but at the same time options are limited by the new technologies of control which are a key feature of Russian capitalism. Based on extensive original research by scholars in both Russia itself and in Finland, the book discusses new developments in the media industry and assesses a wide range of social and cultural changes, many of which are related to, and to an extent generated by, the media. The book argues that the Russian mass media industry, whilst facing the challenges of globalization, serves several purposes including making a profit, reinforcing patriotic discourse and popularizing liberalized lifestyles. Topics include changing social identities, new lifestyles, ideas of 'glamour' and 'professional values'.Overall, the book demonstrates that the media in Russia is far from homogenous, and that, as in the West, despite new technologies of control, media audiences are being offered a new kind of pluralism which is profoundly influencing Russia's cultural, social and political landscape.
Physical Description:1 online resource (xii, 237 p.) : ill.
Other format:Print version: Russian mass media and changing values. 9780415577465
Notes:Title from e-book t.p. screen (viewed Aug. 11, 2011).
Bib#: 1656330
Bibliography:Includes bibliographical references and index.
Series:Routledge series on Russian and East European studies ; 24
Language:English
ISBN:9780203846643 (electronic bk.)
0203846648 (electronic bk.)
Bib#:1656330