ETourism case studies [electronic resource] : management and marketing issues / edited by Roman Egger, Dimitrios Buhalis.
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| Edition: | 1st ed. |
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| Published: |
Amsterdam ; Boston ; London :
Butterworth-Heinemann,
2008.
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| Online Access: | |
| Other Authors: | |
| Subjects: | |
| Format: | Electronic eBook |
| Summary: | eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. |
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| Physical Description: | 1 online resource (xl, 463 p.) : ill. |
| Other Title: | |
| Other format: | Print version: ETourism case studies : management and marketing issues. 1st ed. 9780750686679 |
| Notes: | Title from e-book t.p. screen (viewed Aug. 8, 2011). Bib#: 1655945 |
| Bibliography: | Includes bibliographical references and index. |
| Language: | English |
| ISBN: | 9780080942865 (electronic bk.) 0080942865 (electronic bk.) |
| Bib#: | 1655945 |
