The future of global business [electronic resource] : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.

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Bibliographic Details
Published: New York : Routledge, 2011.
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Format: Electronic eBook
Summary:In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
Physical Description:1 online resource (xvi, 752 p.) : ill.
Other format:Print version: Future of global business. 9780415800938
Notes:Bib#: 1649559
Bibliography:Includes bibliographical references and index.
ISBN:9780203878132 (electronic bk.)
0203878132 (electronic bk.)