International marketing / Masaaki Kotabe ... [et al.].

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Bibliographic Details
Edition:3rd Asia-Pacific ed.
Published: Milton, Qld. : John Wiley and Sons Australia, Ltd, 2011.
Other Authors:
Kotabe, Masaaki
Subjects:
Marketing > Asia.
Marketing > Pacific Area.
International business enterprises > Marketing.
Format: Book
International marketing /
Detail
Physical Description:xv, 672 p. : ill., maps ; 26 cm.
Notes:Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen.
Bib#: 1649295
Bibliography:Includes bibliographical references and index.
Language:English
ISBN:9781742166032 (pbk)
1742166032 (pbk)
Bib#:1649295

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