Strategic sports event management [electronic resource] / Guy Masterman.

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Bibliographic Details
Edition:	2nd ed.
Published:	Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
Online Access:	Connect to electronic resource
Main Author:	Masterman, Guy
Subjects:	Sports tournaments > Management. Strategic planning.
Format:	Electronic eBook

Strategic sports event management

Table of Contents:

1. The sports event industry
2. Event organizations
3. The sports event planning process
4. Impacts and legacies
5. Financial planning and control
6. Event revenue maximization
7. The bidding process
8. Event implementation
9. Marketing planning and implementation
10. Innovative communications
11. Sports event sponsorship
12. Research and evaluation.