Strategic sports event management [electronic resource] / Guy Masterman.

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Bibliographic Details
Edition:2nd ed.
Published: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
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Format: Electronic eBook
Table of Contents:
  • 1. The sports event industry
  • 2. Event organizations
  • 3. The sports event planning process
  • 4. Impacts and legacies
  • 5. Financial planning and control
  • 6. Event revenue maximization
  • 7. The bidding process
  • 8. Event implementation
  • 9. Marketing planning and implementation
  • 10. Innovative communications
  • 11. Sports event sponsorship
  • 12. Research and evaluation.