Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
Saved in:
Edition: | 7th ed. |
---|---|
Published: |
Boston :
McGraw-Hill Irwin,
c2010.
|
Main Author: | |
Other Authors: | |
Subjects: | |
Format: | Book |
Similar Items
-
Marketing strategy : a decision-focused approach /
by: Walker, Orville C.
Published: (2014) -
Marketing strategy : a decision-focused approach /
by: Walker, Orville C.
Published: (2015) -
Marketing strategy : a decision-focused approach /
by: Walker, Orville C.
Published: (2015) -
Marketing management /
by: Marshall, Greg W.
Published: (2019) -
Marketing management /
by: Marshall, Greg W.
Published: (2019)