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00000cam a2200000 a 4500 |
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1426690 |
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20101026155900.0 |
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090102s2010 maua b 001 0 eng |
| 097 |
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|3 Bib#:
|a 1426690
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| 010 |
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|a 2008055593
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| 020 |
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|a 9780073381169 (alk. paper)
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| 020 |
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|a 0073381160 (alk. paper)
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| 035 |
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|a 12859720
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| 035 |
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|a (OCoLC)ocn244764072
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| 035 |
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|a (OCoLC)244764072
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| 035 |
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|a (Nz)12859720
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| 040 |
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|a DLC
|c DLC
|d BTCTA
|d C#P
|d BWX
|d CDX
|d YDXCP
|d OCoLC
|
| 050 |
0 |
0 |
|a HF5415.13
|b .M352324 2010
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| 082 |
0 |
0 |
|a 658.8
|2 22
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| 100 |
1 |
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|a Mullins, John W.
|q (John Walker)
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| 245 |
1 |
0 |
|a Marketing management :
|b a strategic decision-making approach /
|c John W. Mullins, Orville C. Walker Jr.
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| 250 |
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|a 7th ed.
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| 260 |
|
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|a Boston :
|b McGraw-Hill Irwin,
|c c2010.
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| 300 |
|
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|a xxi, 551 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a The marketing management process -- The marketing implications of corporate and business strategies -- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategies for mature and declining markets -- Organizing and planning for effective implementation -- Measuring and delivering marketing performance.
|
| 650 |
|
0 |
|a Marketing
|x Management.
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| 700 |
1 |
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|a Walker, Orville C.
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| 991 |
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|a 2010-10-26
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| 992 |
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|a Created by glwo, 26/10/2010. Updated by , .
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| 999 |
f |
f |
|i 6d91ddc9-115d-54fe-97e2-a34665c15242
|s f9ce6533-edd4-5425-8e96-4bcb19270186
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5415.13 .M959 2010
|h Library of Congress classification
|i Book
|m AU18929214B
|n copy 1
|
