Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
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| Edition: | 7th ed. |
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| Published: |
Boston :
McGraw-Hill Irwin,
c2010.
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| Main Author: | |
| Other Authors: | |
| Subjects: | |
| Format: | Book |
| Physical Description: | xxi, 551 p. : ill. ; 26 cm. |
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| Notes: | Bib#: 1426690 |
| Bibliography: | Includes bibliographical references and index. |
| Language: | English |
| ISBN: | 9780073381169 (alk. paper) 0073381160 (alk. paper) |
| Bib#: | 1426690 |
