Television and new media : must-click tv / Jennifer Gillan.

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Published: New York : Routledge, 2011.
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Format: Book

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020 |a 9780415802376 (hardback : alk. paper) 
020 |a 0415802377 (hardback : alk. paper) 
020 |a 9780415802383 (pbk. : alk. paper) 
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050 0 0 |a PN1992.3.U5  |b G55 2011 
082 0 0 |a 791.45/750973  |2 22 
100 1 |a Gillan, Jennifer. 
245 1 0 |a Television and new media :  |b must-click tv /  |c Jennifer Gillan. 
260 |a New York :  |b Routledge,  |c 2011. 
300 |a 313 p. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. 
650 0 |a Television programs  |z United States. 
650 0 |a Television programs  |z United States  |x Rating. 
650 0 |a Television broadcasting  |x Technological innovations  |z United States. 
650 0 |a Convergence (Telecommunication) 
650 0 |a Television viewers  |z United States. 
991 |a 2010-09-21 
992 |a Created by glwo, 21/09/2010. Updated by , . 
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952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 4  |t 0  |e PN 1992.3 .U5 .G475 2011  |h Library of Congress classification  |i Book  |m AU18927637B