Media communication : an introduction to theory and process / James Watson.

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Bibliographic Details
Edition:3rd ed.
Published: New York : Palgrave Macmillan, 2008.
Main Author:
Watson, James, 1936-
Subjects:
Mass media.
Format: Book
Media communication : an introduction to theory and process /

MARC

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035 |a (BNAtoc) 2008011817 
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035 |a (OCoLC)213408627 
035 |a (OCoLC)ocn191752508 
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097 |3 Bib#:  |a 1333070 
100 1 |a Watson, James,  |d 1936- 
245 1 0 |a Media communication :  |b an introduction to theory and process /  |c James Watson. 
250 |a 3rd ed. 
260 |a New York :  |b Palgrave Macmillan,  |c 2008. 
300 |a xx, 452 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 0 |t Introduction: Studying Media --  |g 1.  |t Setting the Scene: Media in Context --  |t Communication, culture, power --  |t Hegemony: an overview --  |t Technology and the march of time --  |t Public Service Broadcasting: sailing in choppy waters --  |t New world 'dysorder' --  |t Context and study --  |g 2.  |t The Language of Study --  |t The language of transmission --  |t Signs, codes, texts --  |t Orders of signification --  |t Audience: the language of reception --  |g 3.  |t The Audience for Media: Perspectives on Use and Response --  |t Identifying the complexities of audience response to media --  |t Uses and gratifications theory --  |t Issues of dependency --  |t The emancipatory use of media --  |t Cultivation theory --  |t The resistive audience --  |t Significant others --  |t Ethnographic perspectives --  |t Corporate intrusions --  |t Resistance through appropriation --  |t The fragmented audience and problems of measurement --  |g 4.  |t Media in Society: Purpose and Performance --  |t Propaganda, profit, power --  |t The public service model: technology and competition --  |t Six normative functions of media --  |t Functioning according to roles --  |t Principles of media performance: possibilities and problems --  |t Media performance and human rights --  |g 5.  |t The News: Gates, Agendas and Values --  |t The cultural orientation of news --  |t Selecting the news: gatekeeping --  |t Setting the agendas of news --  |t News values --  |t Ideology and the news --  |t Tabloid news values --  |g 6.  |t Narrative: The Media as Storytellers --  |t Homo narrens: the storytelling animal --  |t Narrative frames --  |t Genre, codes and character --  |t Newsworthiness, fictionworthiness --  |t News as narrative --  |g 7.  |t The Practice of Media: Pressures and Constraints --  |t Media communication and the 'project of self' --  |t A framework for analysis --  |t The dilemmas of professionalism --  |t News management and the hazards of source --  |t Uneven playing fields 1: gender imbalance --  |t Uneven playing fields 2: ethnic imbalance --  |g 8.  |t The Global Arena: Issues of Dominance and Control --  |t Information, disinformation, 'mythinformation' --  |t Power games, public relations --  |t Struggles for dominance: private sector v. public sector --  |t The narrowing base of media ownership --  |t Corporate power and the media --  |t Limiting plurality: 'democratic deficits' --  |t Global imbalances in informational and cultural exchange --  |g 9.  |t Network Communication: Visions and Realities --  |t Cybervisions 1: dreams of freedom --  |t Cybervisions 2: the Net as agent of change --  |t Realities 1: the corporate embrace --  |t Realities 2: shadow of the Panopticon - the Net is watching you --  |t Self, other and 'reality' in cyberspace --  |g 10.  |t Research as Exploration and Development --  |t Engaging the truth: research perspectives --  |t Approaches to research 1: content analysis --  |t Approaches to research 2: ethnography --  |t Approaches to research 3: focus groups --  |t The recognition of pleasure --  |t Researching audience use of media technology --  |t The Internet as a research tool --  |t Researching network communication --  |t Segmentation: the marketplace approach --  |t Convergence of research approaches --  |t Research as authentication: the picture that didn't lie --  |g 11.  |t 21st Century Perspectives --  |t Power: pacts, profits, patriotism --  |t The retreat from regulation --  |t Audience: deconvergence --  |t The media environment: global warnings --  |t De-Westernizing media studies --  |t Practitioners and public: resistance through coalition --  |t The global responsibilities of media communication --  |g Appendix 1.  |t A Brief ABC of Perceived Media Effects --  |g Appendix 2.  |t Screen Violence as Influence and Commodity: An Ongoing Debate. 
650 0 |a Mass media. 
991 |a 2010-09-20 
992 |a Created by glwo, 20/09/2010. Updated by alwh, 11/11/2010. 
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952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 6  |t 0  |e P 90 .W339 2008  |h Library of Congress classification  |i Book  |m AU17930677B 

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