The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister.

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Bibliographic Details
Published: New York : Routledge, 2009.
Other Authors:
Turow, Joseph
McAllister, Matthew P.
Subjects:
Advertising > Social aspects.
Format: Book
The advertising and consumer culture reader /
Table of Contents:
  • Advertising : the magic system / Raymond Williams
  • The alien past : consumer culture in historical perspective / Susan Strasser
  • "Educate the public!" / Stuart Ewen
  • Televised consumption : women, advertisers and the early daytime television industry / Inger L. Stole
  • Dr. Brandreth has gone to Harvard / Ben H. Bagdikian
  • Economic censorship and free speech : the circle of communication between advertisers, media, and consumers / Jef I. Richards and John H. Murphy, II
  • The commodity flow of U.S. children's television / Matthew P. McAllister and J. Matt Giglio
  • Encoding advertisements : the creative perspective / Aidan Kelly, Katrina Lawlor, and Stephanie O'Donahoe
  • Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake / Devin Leonard
  • The outline of Philip Morris : advertising tobacco to gay men / Elizabeth A. Smith and Ruth E. Malone
  • Gender and advertisements : the rhetoric of globalisation / Maitrayee Chaudhuri
  • The construction of beauty : a cross-cultural analysis of women's magazine advertising / Katherine Frith, Ping Shaw, and Hong Cheng
  • "Just do it," but not on my planet / Robert Goldman and Stephen Papson
  • Reflections and reviews : an English teacher looks at branding / James B. Twitchell
  • Advertising as capitalist realism / Michael Schudson
  • The spectacular consumption of "true" African American culture : "whassup" with the Budweiser guys? / Eric King Watts and Mark P. Orbe
  • Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience / J. Robyn Goodman
  • Selling democracy : consumer culture and citizenship in the wake of September 11 / Greg Dickinson
  • Political advertising in US presidential campaigns : messages, targeting, and effects / Bruce W. Hardy
  • Campaign USA : with the internet comes a new political "clickocracy" / Jose Antonio Vargas
  • A new consumerism, 1960-1980 / Gary Cross
  • Pranking rhetoric : "culture jamming" as media activism / Christine Harold
  • Local foreign policy : students and communities join the fray / Naomi Klein
  • The work of being watched : interactive media and the exploitation of self-disclosure / Mark Andrejevic
  • Advertisers and audience autonomy at the end of television / Joseph Turow
  • Every nook and cranny : the dangerous spread of commercialized culture / Gary Ruskin and Juliet Schor
  • Advertising at the edge of the apocolypse / Sut Jhally.

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