Introducing communication research : paths of inquiry / Donald Treadwell.

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Published: Thousand Oaks, Calif. : Sage Publications, c2011.
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Format: Book

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097 |3 Bib#:  |a 1317726 
010 |a  2009043899 
020 |a 9781412944571 (pbk.) 
020 |a 1412944570 (pbk.) 
035 |a (OCoLC)ocn456170123 
035 |a (OCoLC)456170123 
040 |a DLC  |c DLC  |d BTCTA  |d YDXCP  |d C#P  |d BWX 
050 0 0 |a P91.3  |b .T76 2011 
082 0 0 |a 302.207/2  |2 22 
100 1 |a Treadwell, Donald. 
245 1 0 |a Introducing communication research :  |b paths of inquiry /  |c Donald Treadwell. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c c2011. 
300 |a xviii, 226 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results. 
650 0 |a Communication  |x Research  |x Methodology. 
991 |a 2010-04-08 
992 |a Created by mayo, 08/04/2010. Updated by , . 
999 f f |i 4805ca70-2b44-512b-8ff9-514db2970c80  |s 45bf8b0b-e1fe-593f-bb7c-cc6bb7f8a9ca  |t 0 
952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 6  |t 0  |e P 91.3 .T784 2011  |h Library of Congress classification  |i Book  |m AU15775879B