Advertising / Iain MacRury.
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| Published: |
London ; New York :
Routledge,
2009.
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| Main Author: | |
| Series: | Routledge introductions to media and communications
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| Subjects: | |
| Format: | Book |
Table of Contents:
- 1. Advertising and common sense
- 2. Advertising agencies: mediation and the creative process
- 3. Marketing, media and communication
- 4. Analysing and historicising advertising
- 5. Advertising and culture
- 6. Signs and textualities
- 7. New forms and intimacies
- 8. Audiences and psychology.
