International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

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Bibliographic Details
Edition:4th ed.
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
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Format: Book
Table of Contents:
  • About the authors
  • Global business environment
  • Globalization
  • National business environments
  • Cross-cultural business
  • Politics, law, and business ethics
  • Economic systems and development
  • International trade and investment
  • International trade
  • Business-government trade relations
  • Foreign direct investment,
  • Regional economic integration
  • The international financial system
  • International financial markets
  • International monetary system
  • International business management
  • International strategy and organization
  • Analyzing international opportunities
  • Selecting and managing entry modes
  • Developing and marketing products
  • Managing international operations
  • Hiring and managing employees
  • Notes, sources and credits
  • Glossary
  • Name/company index
  • Subject index.