International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
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| Edition: | 4th ed. |
|---|---|
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2008.
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| Online Access: | |
| Main Author: | |
| Other Authors: | |
| Subjects: | |
| Format: | Book |
Table of Contents:
- About the authors
- Global business environment
- Globalization
- National business environments
- Cross-cultural business
- Politics, law, and business ethics
- Economic systems and development
- International trade and investment
- International trade
- Business-government trade relations
- Foreign direct investment,
- Regional economic integration
- The international financial system
- International financial markets
- International monetary system
- International business management
- International strategy and organization
- Analyzing international opportunities
- Selecting and managing entry modes
- Developing and marketing products
- Managing international operations
- Hiring and managing employees
- Notes, sources and credits
- Glossary
- Name/company index
- Subject index.
