Effective small business management : an entrepreneurial approach / Norman M. Scarborough, Douglas L. Wilson, Thomas W. Zimmerer.
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| Edition: | 9th ed. |
|---|---|
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2009.
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| Main Author: | |
| Other Authors: | |
| Subjects: | |
| Format: | Book |
Table of Contents:
- Sect. 1. The Challenge of Entrepreneurship
- Ch. 1. Entrepreneurs: The Driving Force Behind Small Business
- Sect. 2. Building the Business Plan: Beginning Considerations
- Ch. 2. Strategic Management and the Entrepreneur
- Ch. 3. Choosing a Form of Ownership
- Ch. 4. Franchising and the Entrepreneur
- Ch. 5. Buying an Existing Business
- Ch. 6. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
- Sect. 3. Building a Business Plan: Financial Issues
- Ch. 7. Creating a Solid Financial Plan
- Ch. 8. Managing Cash Flow
- Sect. 4. Building a Business Plan: Marketing Your Company
- Ch. 9. Building a Guerrilla Marketing Plan
- Ch. 10. Creative Use of Advertising and Promotion
- Ch. 11. Pricing and Credit Strategies
- Ch. 12. Global Marketing Strategies
- Ch. 13. E-Commerce and Entrepreneurship
- Sect. 5. Putting the Business Plan to Work: Finding Financing
- Ch. 14. Sources of Equity Financing
- Ch. 15. Sources of Debt Financing
- Sect. 6. Location and Layout
- Ch. 16. Location, layout, and Physical Facilities
- Sect. 7. Managing a Small Business: Techniques for Enhancing Profitability
- Ch. 17. Supply Chain Management
- Ch. 18. Managing Inventory
- Sect. 8. Managing People: A Company's Most Valuable Resource
- Ch. 19. Staffing and Leading a Growing Company
- Sect. 9. Legal Aspects of Small Business: Succession, Ethics, and Government Regulation
- Ch. 20. Management Succession and Risk Management Strategies in the Family Business
- Ch. 21. Ethics and Social Responsibility: Doing the Right Thing
- Ch. 22. The Legal Environment: Business Law and Government Regulation.
