Effective small business management : an entrepreneurial approach / Norman M. Scarborough, Douglas L. Wilson, Thomas W. Zimmerer.

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Bibliographic Details
Edition:9th ed.
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
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Format: Book

MARC

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100 1 |a Scarborough, Norman M. 
245 1 0 |a Effective small business management :  |b an entrepreneurial approach /  |c Norman M. Scarborough, Douglas L. Wilson, Thomas W. Zimmerer. 
250 |a 9th ed. 
260 |a Upper Saddle River, N.J. :  |b Pearson Prentice Hall,  |c c2009. 
300 |a xvi, 912 p. :  |b ill. (some col.) ;  |c 29 cm. 
504 |a Includes bibliographical references (p. 867-889) and index. 
505 0 0 |g Sect. 1.  |t The Challenge of Entrepreneurship --  |g Ch. 1.  |t Entrepreneurs: The Driving Force Behind Small Business --  |g Sect. 2.  |t Building the Business Plan: Beginning Considerations --  |g Ch. 2.  |t Strategic Management and the Entrepreneur --  |g Ch. 3.  |t Choosing a Form of Ownership --  |g Ch. 4.  |t Franchising and the Entrepreneur --  |g Ch. 5.  |t Buying an Existing Business --  |g Ch. 6.  |t Conducting a Feasibility Analysis and Crafting a Winning Business Plan --  |g Sect. 3.  |t Building a Business Plan: Financial Issues --  |g Ch. 7.  |t Creating a Solid Financial Plan --  |g Ch. 8.  |t Managing Cash Flow --  |g Sect. 4.  |t Building a Business Plan: Marketing Your Company --  |g Ch. 9.  |t Building a Guerrilla Marketing Plan --  |g Ch. 10.  |t Creative Use of Advertising and Promotion --  |g Ch. 11.  |t Pricing and Credit Strategies --  |g Ch. 12.  |t Global Marketing Strategies --  |g Ch. 13.  |t E-Commerce and Entrepreneurship --  |g Sect. 5.  |t Putting the Business Plan to Work: Finding Financing --  |g Ch. 14.  |t Sources of Equity Financing --  |g Ch. 15.  |t Sources of Debt Financing --  |g Sect. 6.  |t Location and Layout --  |g Ch. 16.  |t Location, layout, and Physical Facilities --  |g Sect. 7.  |t Managing a Small Business: Techniques for Enhancing Profitability --  |g Ch. 17.  |t Supply Chain Management --  |g Ch. 18.  |t Managing Inventory --  |g Sect. 8.  |t Managing People: A Company's Most Valuable Resource --  |g Ch. 19.  |t Staffing and Leading a Growing Company --  |g Sect. 9.  |t Legal Aspects of Small Business: Succession, Ethics, and Government Regulation --  |g Ch. 20.  |t Management Succession and Risk Management Strategies in the Family Business --  |g Ch. 21.  |t Ethics and Social Responsibility: Doing the Right Thing --  |g Ch. 22.  |t The Legal Environment: Business Law and Government Regulation. 
650 0 |a Small business  |x Management. 
650 0 |a New business enterprises  |x Management. 
650 0 |a Small business  |z United States  |x Management. 
650 0 |a New business enterprises  |z United States  |x Management. 
700 1 |a Wilson, Doug  |q (Douglas L.) 
700 1 |a Zimmerer, Thomas. 
991 |a 2008-10-29 
992 |a Created by glwo, 29/10/2008. Updated by glwo, 23/12/2008. 
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952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HD 62.7 .S285 2009  |h Library of Congress classification  |i Book  |m AU16622871B