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071211s2009 njua b 001 0 eng |
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|a 2007050471
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|a GBA815135
|2 bnb
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|a 014513462
|2 Uk
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|a 9780136152705 (hbk.)
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|a 0136152708 (hbk.)
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|a R9706109
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|a (OCoLC)ocn183611296
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|a (OCoLC)183611296
|z (OCoLC)191890499
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|a 11672412
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|a (BNAtoc) 2007050471
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|a (OCoLC)183611296
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|a DLC
|c DLC
|d BAKER
|d C#P
|d UKM
|d YDXCP
|d OCoLC
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| 043 |
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|a n-us---
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| 050 |
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|a HD62.7
|b .S27 2009
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|a 658.02/2
|2 22
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| 097 |
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|3 Bib#:
|a 1105213
|
| 100 |
1 |
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|a Scarborough, Norman M.
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| 245 |
1 |
0 |
|a Effective small business management :
|b an entrepreneurial approach /
|c Norman M. Scarborough, Douglas L. Wilson, Thomas W. Zimmerer.
|
| 250 |
|
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|a 9th ed.
|
| 260 |
|
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|a Upper Saddle River, N.J. :
|b Pearson Prentice Hall,
|c c2009.
|
| 300 |
|
|
|a xvi, 912 p. :
|b ill. (some col.) ;
|c 29 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. 867-889) and index.
|
| 505 |
0 |
0 |
|g Sect. 1.
|t The Challenge of Entrepreneurship --
|g Ch. 1.
|t Entrepreneurs: The Driving Force Behind Small Business --
|g Sect. 2.
|t Building the Business Plan: Beginning Considerations --
|g Ch. 2.
|t Strategic Management and the Entrepreneur --
|g Ch. 3.
|t Choosing a Form of Ownership --
|g Ch. 4.
|t Franchising and the Entrepreneur --
|g Ch. 5.
|t Buying an Existing Business --
|g Ch. 6.
|t Conducting a Feasibility Analysis and Crafting a Winning Business Plan --
|g Sect. 3.
|t Building a Business Plan: Financial Issues --
|g Ch. 7.
|t Creating a Solid Financial Plan --
|g Ch. 8.
|t Managing Cash Flow --
|g Sect. 4.
|t Building a Business Plan: Marketing Your Company --
|g Ch. 9.
|t Building a Guerrilla Marketing Plan --
|g Ch. 10.
|t Creative Use of Advertising and Promotion --
|g Ch. 11.
|t Pricing and Credit Strategies --
|g Ch. 12.
|t Global Marketing Strategies --
|g Ch. 13.
|t E-Commerce and Entrepreneurship --
|g Sect. 5.
|t Putting the Business Plan to Work: Finding Financing --
|g Ch. 14.
|t Sources of Equity Financing --
|g Ch. 15.
|t Sources of Debt Financing --
|g Sect. 6.
|t Location and Layout --
|g Ch. 16.
|t Location, layout, and Physical Facilities --
|g Sect. 7.
|t Managing a Small Business: Techniques for Enhancing Profitability --
|g Ch. 17.
|t Supply Chain Management --
|g Ch. 18.
|t Managing Inventory --
|g Sect. 8.
|t Managing People: A Company's Most Valuable Resource --
|g Ch. 19.
|t Staffing and Leading a Growing Company --
|g Sect. 9.
|t Legal Aspects of Small Business: Succession, Ethics, and Government Regulation --
|g Ch. 20.
|t Management Succession and Risk Management Strategies in the Family Business --
|g Ch. 21.
|t Ethics and Social Responsibility: Doing the Right Thing --
|g Ch. 22.
|t The Legal Environment: Business Law and Government Regulation.
|
| 650 |
|
0 |
|a Small business
|x Management.
|
| 650 |
|
0 |
|a New business enterprises
|x Management.
|
| 650 |
|
0 |
|a Small business
|z United States
|x Management.
|
| 650 |
|
0 |
|a New business enterprises
|z United States
|x Management.
|
| 700 |
1 |
|
|a Wilson, Doug
|q (Douglas L.)
|
| 700 |
1 |
|
|a Zimmerer, Thomas.
|
| 991 |
|
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|a 2008-10-29
|
| 992 |
|
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|a Created by glwo, 29/10/2008. Updated by glwo, 23/12/2008.
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| 999 |
f |
f |
|i 31e7c3b9-b737-5247-af7b-fd701f2a5289
|s 8011fa00-db97-5bbf-ae60-7fe19b63025c
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HD 62.7 .S285 2009
|h Library of Congress classification
|i Book
|m AU16622871B
|
