The small business bible : everything you need to know to succeed in your small business / Steven D. Strauss.

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Bibliographic Details
Edition:2nd ed.
Published: Hoboken, N.J. : Wiley, c2008.
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Format: Book
Table of Contents:
  • Sect. I. Starting Your Business
  • Pt. I. Genesis
  • Ch. 1. In the Beginning
  • Ch. 2. Choosing the Right Business
  • Ch. 3. Buying an Existing Business
  • Ch. 4. Understanding Your Potential Market
  • Ch. 5. Calculating Your Startup Costs
  • Ch. 6. Writing a Winning Business Plan
  • Ch. 7. Structuring Your Business
  • Ch. 8. The Money Hunt
  • Ch. 9. Getting Help
  • Pt. II. Opening Up Shop
  • Ch. 10. Location, Location, Location
  • Ch. 11. Branding 101
  • Ch. 12. Products and Inventory
  • Ch. 13. Savvy Pricing Strategies
  • Pt. III. Franchises
  • Ch. 14. Selecting the Right Franchise
  • Ch. 15. Secrets of Franchise Success
  • Pt. IV. Home-Based Businesses
  • Ch. 16. The Home-Based Business
  • Ch. 17. Successful Home-Based Business Strategies
  • Pt. V. Business on a Shoestring
  • Ch. 18. The Shoestring Entrepreneur
  • Ch. 19. Marketing on a Shoestring
  • Sect. II. Running Your Business
  • Pt. I. Small Business in the Twenty-First Century
  • Ch. 20. Our Flat World
  • Ch. 21. The Green Business
  • Ch. 22. The New Consumer
  • Pt. II. Money
  • Ch. 23. Accounting Ease
  • Ch. 24. Making a Profit
  • Ch. 25. Getting and Extending Credit
  • Ch. 26. Insurance
  • Ch. 27. Getting a Handle on Taxes
  • Pt. III. Management
  • Ch. 28. Hiring and Firing
  • Ch. 29. Pay and Benefits
  • Ch. 30. Training and Motivating Your Staff
  • Ch. 31. Exemplary Customer Service
  • Ch. 32. Negotiate Like a Lawyer
  • Ch. 33. Legal-Ease I
  • Ch. 34. Legal-Ease II
  • Pt. IV. Technology
  • Ch. 35. Managing Your Technology
  • Ch. 36. Small Office Mobility
  • Ch. 37. Small Business Software
  • Sect. III. Growing Your Business
  • Pt. I. Advertising and Marketing
  • Ch. 38. Advertising Strategies
  • Ch. 39. Marketing Muscle
  • Ch. 40. Advanced Marketing and Advertising
  • Pt. II. E-Commerce
  • Ch. 41. Creating Your Web Site
  • Ch. 42. E-Business Essentials
  • Ch. 43. Advanced E-Marketing
  • Pt. III. Growth Strategies
  • Ch. 44. Developing New Channels and Multiple Profit Centers
  • Ch. 45. Secrets of Sales Superstars
  • Ch. 46. Small to Big
  • Ch. 47. Selling to Small Business
  • Ch. 48. Exodus
  • Pt. IV. Strategies for Small Business Success
  • Ch. 49. Small Business Success Secrets
  • Ch. 50. The Visionary Small Business
  • App. A. How I Became an Entrepreneur
  • App. B. Sample Business Plan.