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00000cam a2200000 a 4500 |
| 001 |
1090792 |
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20081030171100.0 |
| 008 |
070924s2008 caua b 001 0 eng |
| 010 |
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|a 2007039239
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| 020 |
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|a 9781412956475 (pbk. : alk. paper)
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| 020 |
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|a 1412956471 (pbk. : alk. paper)
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| 035 |
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|a (OCoLC)ocn173502721
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| 035 |
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|a (OCoLC)173502721
|z (OCoLC)156821517
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| 035 |
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|a 11619623
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| 035 |
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|a (BNAtoc) 2007039239
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| 035 |
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|a (OCoLC)173502721
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| 040 |
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|a DLC
|c DLC
|d BTCTA
|d BAKER
|d YDXCP
|d C#P
|d BWX
|d MUQ
|d OCLCG
|d OCoLC
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| 050 |
0 |
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|a HF5414
|b .K67 2008
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| 082 |
0 |
0 |
|a 658.8
|2 22
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| 097 |
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|3 Bib#:
|a 1090792
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| 100 |
1 |
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|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Social marketing :
|b influencing behaviors for good /
|c Philip Kotler, Nancy R. Lee.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Los Angeles :
|b Sage Publications,
|c c2008.
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| 300 |
|
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|a xii, 444 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 403-427) and indexes.
|
| 505 |
0 |
0 |
|t Foreword /
|r Alan R. Andreasen --
|g Pt. I.
|t Understanding Social Marketing --
|g Ch. 1.
|t Defining Social Marketing --
|g Ch. 2.
|t Steps in the Strategic Marketing Ploanning Process --
|g Ch. 3.
|t Discovering Keys to Success --
|g Pt. II.
|t Analyzing the Social Marketing Environment --
|g Ch. 4.
|t Determining Research Needs and Options --
|g Ch. 5.
|t Mapping the Internal and External Environments --
|g Pt. III.
|t Establishing Target Audiences, Objectives, and Coals --
|g Ch. 6.
|t Selecting Target Markets --
|g Ch. 7.
|t Setting Objectives and Goals --
|g Ch. 8.
|t Deepening Your Understanding of the Target Market and the Competition --
|g Pt. IV.
|t Developing Social Marketing Strategies --
|g Ch. 9.
|t Crafting a Desired Positioning --
|g Ch. 10.
|t Product: Creating a Product Platform --
|g Ch. 11.
|t Price: Determining Monetary and Nonmonetary Incentives and Disincentives --
|g Ch. 12.
|t Place: Making Access Convenient and Pleasant --
|g Ch. 13.
|t Promotion: Deciding on Messages, Messengers, and Creative Strategies --
|g Ch. 14.
|t Promotion: Selecting Communication Channels --
|g Pt. V.
|t Managing Social Marketing Programs --
|g Ch. 15.
|t Developing a Plan for Monitoring and Evaluation --
|g Ch. 16.
|t Establishing Budgets and Finding Funding --
|g Ch. 17.
|t Creating an Implementation Plan and Sustaining Behavior --
|g App. A.
|t Social Marketing Planning Worksheets --
|g App. B.
|t Social Marketing Resources.
|
| 650 |
|
0 |
|a Social marketing.
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| 650 |
|
0 |
|a Behavior modification.
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| 700 |
1 |
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|a Lee, Nancy,
|d 1932-
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| 856 |
4 |
2 |
|3 Contributor biographical information
|u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
|t 0
|
| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
|
| 991 |
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|a 2008-08-18
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| 992 |
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|a Created by mayo, 18/08/2008. Updated by glwo, 30/10/2008.
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| 999 |
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|i 014e7d5a-e4c2-5ba6-80dd-01191afc776f
|s 4543746f-f5e6-5250-85b6-c5ec0b440561
|t 0
|
| 952 |
f |
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|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5414 .K87 2008
|h Library of Congress classification
|i Book
|m AU16329996B
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