Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

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Bibliographic Details
Edition:3rd ed.
Published: Los Angeles : Sage Publications, c2008.
Online Access:
Main Author:
Kotler, Philip
Other Authors:
Lee, Nancy, 1932-
Subjects:
Social marketing.
Behavior modification.
Format: Book
Social marketing : influencing behaviors for good /
Detail
Physical Description:xii, 444 p. : ill. ; 24 cm.
Notes:Bib#: 1090792
Bibliography:Includes bibliographical references (p. 403-427) and indexes.
Language:English
ISBN:9781412956475 (pbk. : alk. paper)
1412956471 (pbk. : alk. paper)
Bib#:1090792

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