Entrepreneurial small business / Jerome A. Katz, Richard P. Green.
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| Edition: | 2nd ed. |
|---|---|
| Published: |
Boston :
McGraw-Hill Irwin,
c2009.
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| Main Author: | |
| Other Authors: | |
| Subjects: | |
| Format: | Book |
Table of Contents:
- Pt. 1. Entrepreneurs and Ideas: The Basis of Small Business
- 1. Small Business: Its Opportunities and Rewards
- 2. Small Business Ethics: A Key to Long-Term Success
- 3. Small Business Entrepreneurs: Characteristics and Competencies
- 4. Small Business Ideas: Creativity, Opportunity, and Feasibility
- Pt. 2. Small Business Paths & Plans
- 5. Small Business Entry: Paths to Part-Time Entrepreneurship
- 6. Small Business Entry: Paths to Full-Time Entrepreneurship
- 7. Small Business Strategies: Imitation with a Twist
- 8. Business Plans: Seeing Audiences and Your Business Clearly
- Pt. 3. Marketing in the Small Business
- 9. Small Business Marketing: Product and Pricing Strategies
- 10. Small Business Promotion: Capturing the Eyes of Your Market
- 11. Small Business Distribution and Location
- 12. Marketing Plans: Saying How You'll Get Sales
- Pt. 4. Cash, Accounting, and Finance in the Small Business
- 13. Small Business Accounting: Projecting and Evaluating Performance
- 14. Cash: Lifeblood of the Business
- 15. Small Business Finance: Using Equity, Debt, and Gifts
- 16. Assets: Inventory and Operations Management
- 17. Small Business Protection: Risk Management and Insurance
- Pt. 5. Management and Organization in the Small Business
- 18. Legal Issues: Recognizing Your Small Business Needs
- 19. Human Resource Management: Small Business Considerations
- 20. Achieving Success in the Small Business.
