Understanding media theory / Kevin Williams.
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| Published: |
London :
Arnold ;
2003.
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| Format: | Book |
Table of Contents:
- Introduction: Unravelling media theory
- Sect. 1. Developing the field: a history of media theory
- 1. Mass society and modernity: early media theory
- 2. Schools of thought: developing approaches to media theory
- Sect. 2. The production process
- 3. The censorship of money: theories of media ownership and control
- 4. Inside the image factory: theories of media organisation and media work
- Sect. 3. Media content
- 5. Telling it as it is? Questions of media representation
- 6. Ways of making you think: theories of ideology and meaning
- Sect. 4. Theories of media effects and audiences
- 7. Effects, what effects? Power and influence of the media
- 8. The audience strikes back: new audience and reception theory
- Sect. 5. Media change and media theory
- 9. Living in the global village: new media theory.
