Advertising and new media / Christina Spurgeon.

Lignende værker

• Advertising in the broadcast media /
  af: Heighton, Elizabeth J.
  Udgivet: (1976)
• Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /
  Udgivet: (2004)
• Branded entertainment : product placement & brand strategy in the entertainment business /
  af: Lehu, Jean-Marc
  Udgivet: (2007)
• Social media marketing /
  af: Tuten, Tracy L., 1967-
  Udgivet: (2021)
• The codes of advertising : fetishism and the political economy of meaning in the consumer society /
  af: Jhally, Sut
  Udgivet: (1990)